The Groefsema Group specializes in creating professional design to encompass the
complete business solution, fulfilling the client's goals for maximum impact,
increased sales and ensuring full capitalization of opportunities.
The Business of Design
The essence of The Groefsema Group's success can be traced to the company's
understanding of design as a integral part of business. The continuum of
impressions we create -- from the sublime to the purposely loud -- all serve
the purpose of fulfilling the client's goals. What are the goals of your
company? Are you planning to launch a new product? Carve a new niche via a
unique campaign? Change an industry? The Groefsema Group is highly experienced
in providing focused design concepts that best execute your strategic planning.
The Value of Experience
The Groefsema Group was founded the goal of providing world-class design
solutions that succeed for our clients on the most critical levels of clarity
and impact. Creative director, Bernard Groefsema is a distinguished graduate of
the 5-year Art program at Artibus Academy in Utrecht, Netherlands. Mr.
Groefsema's creative work over his more than 30 year career exemplifies the
highly disciplined artistic foundation that has enabled the Groefsema Group to
consistently excel at offering our clients the highest caliber artistic
sensibilities and practical business solutions that stand the test of time in
today's fast-paced profession design market.
A Versatile Professional Team
To better serve your company, The Groefsema Group provides a full range of
experienced, professional services to complement our design. We have expert
photographers, seasoned copywriters, award-winning printing professionals,
state-of-the art web engineers and related technology services.
Multi-lingual/Multi-Cultural Capabilities
The Groefsema Group is unique in its breath of experience in implementing
successful design strategies to enhance international business operations in
countries all across Asia, Europe, Latin, South America, the United States and
Canada. International business requirements can be complex, demanding the expertise in cultural sensitivities
that we offer. We have fluency in Spanish, Dutch, English, Russian and Chinese.
A Time-Tested Work Ethic
During our thirty-plus years of doing business, we have experienced it all --
jobs started today that were due yesterday; working through the night; bringing
in outside production people to help finish a project; getting a rush job on a
plane just in time for an important trade show. In other words, we've stood the
test of time. And, in the process, we've developed a reputation as a "can-do"
company. No matter how difficult or unusual the challenge, The Groefsema Group
has the resources, the personnel and, most importantly, the willpower to get
every assignment done right, and on time. Our clients value that level of
commitment. So will you.
Package Design
Producing package design involves more than creating eye-catching art that
stands out in a crowd. It also involves the production of marketing-oriented
art that delivers the "top-shelf" appearance that makes your products look like
they "belong". Our production pieces sell on the shelves of big-box retailers,
mass-merchants, department and discount stores, nationally and internationally.
The Groefsema Group's background in package design will serve you well, whether
you are planning to an exclusive audience or market to the masses. That is why
more manufacturers and marketing concerns are utilizing our services to create
tasteful, impressionable and effective package design.
Web Site Design
Creating a site is more than just nice graphics, and some noise. Most likely it
is the first image seen by your prospective clients. The Groefsema Group walks
you through the strategic and functional design requirements and ensures that
your site elicits the full branding your company, products and services need.
Our philosophy is to make the "look" of the site clear, familiar, and very easy
to navigate. Whether you need a simple site or a site that can handle orders of
thousands of products, our team will ensure your core "brand" shines through
and is not lost in the technology of the web.
A Continuum of Expertise
Our experience includes the branding and design of real estate, sportswear,
licensing, hotels, manufacturing, finance, mortgage, investment, software,
dining, publishing and other many other industries. Time and time again, we
continue to exceed our clients expectations with our ability to effectively and
successfully communicate our clients' message. And we are happy to do the same
for your company.
